About Popoola Emmanuel

Who I am

I'm Popoola Emmanuel, a digital entrepreneur, affiliate marketer and AI-driven creator. My work sits at the intersection of digital entrepreneurship, affiliate marketing, and practical digital skills — helping people understand how the online economy actually works before they spend money trying to figure it out on their own.

What I do

I teach the fundamentals of affiliate marketing through a free masterclass, and I run a more structured, beginner-focused training called Ultimate B.A.G (Ultimate Beginners Affiliate Guide) for people who want to go further. Alongside this, I build and operate two businesses: Hems Digital and HemsTopUp.

Hems Digital

Hems Digital is a digital brand founded by Popoola Emmanuel, focused on digital entrepreneurship, affiliate marketing, digital skills and online education. It's the home of the free masterclass and Ultimate B.A.G.

HemsTopUp

HemsTopUp is a VTU-focused digital service founded by Popoola Emmanuel.

Why I teach affiliate marketing

Affiliate marketing is one of the most accessible ways to start understanding online business — but it's also one of the most misunderstood, largely because of exaggerated income claims and rushed advice. I focus on teaching it the right way: starting with fundamentals, being honest about what it takes, and giving people a clear next step once they understand the basics.

Helping young people build digital skills

A large part of my mission is helping young people learn practical ways to build skills and explore opportunities online — whether that's through the free masterclass, Ultimate B.A.G, or the resources published on this site.